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Become a Collection Partner
Grow Your Business at The Rusty Rooster
We're intentionally building a destination filled with exceptional businesses, unique products, and unforgettable customer experiences—and we'd love to explore whether your business is the right fit.
The Rusty Rooster is more than a place to sell your products—it's a carefully curated shopping destination where small businesses, artisans, collectors, and entrepreneurs come together to create an exceptional customer experience.
We're committed to building a destination that inspires shoppers to explore, discover something unexpected, and return again and again. Every Collection Partner plays an important role in creating that experience.
Why Become a Collection Partner?
As a Collection Partner, you'll enjoy:
- Professionally designed and thoughtfully curated retail environment
- Destination shopping experience designed to encourage longer visits and repeat customers
- Carefully selected Collection Partner mix that minimizes direct competition
- Storewide marketing, promotions, and seasonal events
- Professional merchandising standards that elevate every Collection Space
- Opportunities to collaborate with fellow Collection Partners
- Ongoing support from a team invested in your success
- Welcoming atmosphere built around community, creativity, and discovery
More Than Just Retail Space
At The Rusty Rooster, we believe that successful businesses deserve more than four walls.
Our Collection Partners become part of a professionally managed retail destination designed to provide the resources, support, and customer experiences needed to help small businesses grow.
From thoughtfully designed Collection Spaces and coordinated marketing to destination events and engaging customer experiences, every detail is intentionally planned to create value for both our Collection Partners and our customers.
A Destination Worth Visiting
We're creating a shopping experience where customers can spend time, discover new favorites, and enjoy everything The Rusty Rooster has to offer.
Visitors are invited to relax with coffee, beverages, and fresh grab-and-go selections while exploring thoughtfully curated collections, seasonal displays, and unique experiences throughout the store.
The result is a destination that encourages longer visits, repeat customers, and greater opportunities for every Collection Partner.
Is The Rusty Rooster the Right Fit for my Business?
We're looking for Collection Partners who are passionate about their products and committed to creating an exceptional shopping experience.
If you take pride in presentation, value collaboration, and want to grow your business in a professionally curated environment, we'd love to learn more about you.
Explore Our Collection Spaces
Every Collection Space at The Rusty Rooster has been thoughtfully designed to provide a unique shopping experience while supporting different types of businesses. Select an area below to explore available space types, layouts, and details.
Antique, Vintage & Collectible Spaces
Explore collection layouts, investment options, and space types designed for antiques, vintage, collectibles, architectural salvage, furniture, and one-of-a-kind treasures.
Explore Vintage, Collectables, & Antique Collection Spaces Here
"Coming Soon" ... Explore New & Handmade Collection Spaces
Designed for makers, artists, boutiques, specialty foods, gifts, home décor, apparel, bath & body, and other carefully curated retail businesses.
Interested in becoming a Collection Partner?
Step 1: Before submitting your application, please create or sign in to your Collection Partner account using the email address you intend to use throughout the application process. If approved, this same account will be granted access to your private Collection Partner Portal.
Sign in or create your Collection Partner Account Now
Step 2: Complete Your Collection Partner Application
After signing in or creating your account, click Apply Now below and complete the Collection Partner Application using the same email address.
✨Apply Now ✨
Already an Approved Collection Partner?
➡️ Access the collection Partner Portal Here
*Access to the Collection Partner Portal is granted only after your application has been reviewed and approved*
Collection Partner Frequently Asked Questions
General Questions
No. The Refined Hen is a curated destination. Collection Partners are selected based on product quality, presentation, category balance, customer appeal, and overall fit within the destination.
A Collection Partner is an individual, business, artisan, maker, merchant, collector, entrepreneur, or organization whose products and participation contribute to the overall customer experience at The Refined Hen & Co.
Collection Partners are not simply renting space. They are participating in a curated destination designed around discovery, creativity, community, entrepreneurship, antiques, handmade goods, and meaningful shopping experiences.
We welcome thoughtfully curated products that align with The Refined Hen & Co. brand and customer experience. This may include boutique apparel, accessories, handmade goods, artisan products, antiques, vintage finds, home décor, specialty foods, Kentucky-made products, garden and outdoor goods, gifts, and other unique merchandise.
All products are reviewed during the application process to ensure they complement our existing Collection Partners and contribute to the overall shopping experience we strive to create.
To maintain a curated shopping experience, we do not accept products that duplicate existing Collection Partner offerings, mass-produced items that do not align with our store aesthetic, clearance merchandise, low-quality handmade goods, or products that do not meet our quality and presentation standards. All merchandise is subject to approval.
No. Applications are reviewed by jury and selection is based on destination needs, category balance, product quality, presentation / packaging, merchandising, and overall fit.
Approval is never guaranteed.
Not necessarily. While The Refined Hen & Co. actively works to avoid excessive duplication, participation does not guarantee exclusivity unless specifically approved in writing.
Our goal is to maintain a healthy product mix while supporting customer choice and destination growth.
The Refined Hen & Co. oversees the merchandising strategy for many curated retail areas throughout the store. Depending on the product category and space type, merchandise may be displayed in designated partner areas, incorporated into themed displays, or merchandised alongside complementary products to create a cohesive and engaging shopping experience.
Antique and Vintage Collection Partners generally maintain and merchandise their own designated spaces.
In many of our curated retail spaces, The Refined Hen & Co. provides approved fixtures, display elements, and merchandising guidance to help maintain a cohesive shopping experience throughout the store.
Antique and Vintage Collection Partners are generally responsible for providing their own display fixtures, shelving, cases, furniture, and merchandising elements. Fixture requirements and available options will be discussed during the application and placement process.
Antiques & Vintage Collection Partners FAQS
General Questions
Antiques, vintage items, collectibles, primitives, architectural salvage, antique and vintage furniture, vintage décor, repurposed pieces, and other unique items with age, character, history, or nostalgic appeal may be considered for acceptance.
Yes. Because antiques and vintage items are often one-of-a-kind, multiple Collection Partners may offer merchandise within this category. Our goal is to provide customers with a diverse and ever-changing selection of unique finds while maintaining a curated shopping experience.
Collection Partners are responsible for providing inventory, keeping products stocked, properly labeled, and available for purchase. Partners should regularly monitor inventory levels, replenish merchandise as needed, and ensure all items are entered and labeled according to store requirements.
Antique and Vintage Collection Partners are also responsible for maintaining their own designated display areas.
Yes. Antique and vintage furniture is welcome, provided pieces are clean, safe, in good condition, and align with the overall aesthetic and customer experience of The Refined Hen & Co. Space availability and furniture placement will be reviewed on a case-by-case basis.
Space and Program Details
Yes. Our standard Collection Partner agreement is six months. This allows both parties to evaluate the partnership while maintaining a fresh and evolving shopping experience for our customers.
Space inclusions vary by location and space type. Depending on the partnership opportunity, inclusions may include point-of-sale processing, customer service during business hours, sales tracking, marketing support, and access to approved fixtures and display elements. Specific details will be discussed during the application and placement process.
Yes. In addition to monthly fees, a percentage of sales is collected to help support staffing, point-of-sale services, marketing, customer service, and store operations. Current commission rates are provided during the application process and outlined in the Collection Partner Agreement.
Ready to become a Collection Partner?
We are always looking for exceptional business, makers, collectives, artisans, and retailers who align with the vision and customer service experience of The Refined Hen & Co.
If you believe your products would be a great fit, we’d love to hear from you.
